There is an undue amount of confusion, mystery, and misinformation regarding small business technology needs. The confusion is created by technology manufacturers marketing consumer-grade solutions to small business owners to drive up their own sales.
The mystery comes from the fast-paced change and advancements in technology that result in information becoming quickly outdated. Misinformation happens when IT service providers, who also succumb to the confusion and mystery, focus more on making a sale than advising their customers about options, costs, and risks.
Throughout this article, I will explore common business technology concepts. In following articles, I will refer to these concepts to clear up much of the confusion, mystery, and misinformation, to empower you to make better business decisions about your computer technology.
Your business has four technology needs. Those needs are connectivity, collaboration, communication, and service delivery.
Regardless of the specific format, communication happens regularly. Your communication technology must be simple to use, accessible from everywhere, cost-effective, and always available.
Depending on your specific business model, you may have specialized software needs like graphic design, x-ray imaging, construction project management, point of sale, appointment scheduling, manufacturing automation, or a banking core system. The entire package of your service delivery software needs to directly meet your business needs, fit your budget, be available during business hours, and be efficient to use.
While there are a few minor outliers, the majority of business technology fits into one of the four categories and they are all entangled. Service delivery depends on communication and collaboration. All three of those depend on connectivity. Therefore, none of them should be addressed in isolation and instead, the entire scope of your business technology needs should be addressed with an integrated approach.
That is not to say all your technology needs to come from one provider, nor does it mean that if you upgrade one piece you must change everything. It does mean that all aspects of your business technology need to be considered when adding, changing, or upgrading to ensure success across your entire business.
520 58th Street, Kenosha, WI 53140
(262) 358-4116 contact@LeewardBA.com
In a world of Managed Service Providers, we are your Integrated IT Service Provider.
We don't just manage, we integrate with your business!